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This website fabrizioward.com states the following, "When stakes are high, guessing is not an option." We analyzed that the webpage stated " We provide data-driven insights that give you confidence in making the right decisions for your business or organization." It also stated " Are veteran pollsters and business consultants with a proven track record of providing advice that helps clients navigate their most important issues. A transit authority, a small liberal arts college." The header had pollster as the highest ranking search term. It was followed by polling, opinion research consultant, and market research which isn't as ranked as highly as pollster. The next words they used was public opinion researcher. survey research was also included but could not be understood by web engines.